Information, Inspiration and Ideas with Thomas Power of Ecademy
This week as Halloween draws close we help buck the trend, turn the tide and beat the economy with some killer Google stats, some deadly Halloween marketing examples, insights on the latest Google trends and five reasons to use video in your business.
As if that is enough, this weeks SpeakEasy excerpt is with Thomas Power, founder of Ecademy.
Great information, Inspiration and even more ideas that you can use in your business.
Here are the killer links in this weeks edition:
- Levis
- Coco Cola
- Captain Morgan Classic
- http://weboptimiser.com/speakeasy Thomas Power
- http://weboptimiser.com/free-prize-draw/
From feedback received, you might be thinking this is not for me, this will not work in my business.
Well, they keep getting done because they do work. The harsh reality is that the more people there are who cannot translate these ideas into working business models, then the more opportunity there is for those who stretch themselves beyond their comfort zone and put the pieces together, complete the picture and translate into action steps.
There’s still a few days to go before Halloween, consider this a dry run for Christmas – You have been warned… Spooky!
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#2 written by J. Price 1 year ago
There is some great information on there, but I cant help feel that a lot of this is out of the price range of many of us. For example, I earn just a few hundred pounds a week on my website. I could make a video and put it on you tube myself, but it would just not look very good. I don’t think it would look professional enough or that I would have enough content to fill the time. Without paying someone to do it professionally I feel my poor attempts would probably do my website business more harm than good!
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#3 written by Tony 1 year ago1
Do people really update their Google Adword accounts by the hour? Then pay someone else to do it got them when that gets too much? Really? Isn’t that a little excessive? Isn’t the running of a good online business more than your position in Google. After all if your online website looks terrible, loads slowly, has broken links and images etc etc – isn’t that doing to do more damage? I would rather spend my time building relationships with customers, suppliers and my web team, to ensure that the site looks great, the products are at the best price and the customers are happy. And also worth remembering not everyone uses Google, So I suppose not only should I be checking my Adwords account hourly but my Yahoo adverting account and my Bing one to.
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#4 written by MaxPower 1 year ago−1
Tony:
Do people really update their Google Adword accounts by the hour? Then pay someone else to do it got them when that gets too much? Really? Isn’t that a little excessive? Isn’t the running of a good online business more than your position in Google. After all if your online website looks terrible, loads slowly, has broken links and images etc etc – isn’t that doing to do more damage? I would rather spend my time building relationships with customers, suppliers and my web team, to ensure that the site looks great, the products are at the best price and the customers are happy. And also worth remembering not everyone uses Google, So I suppose not only should I be checking my Adwords account hourly but my Yahoo adverting account and my Bing one to.Tony – you can have the most fantastic website in the world and if no one can find it because it is on page 10 of Google search results or if you have to pay £3.00 a click in Adwords, then you will regret not listening to the advise in the video. Its like David says… you dont have to follow the advise but it does work.
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#6 written by Frank Springs 1 year ago
I don’t agree that humor should be used in promotion or branding. Unless you have a team of professionals behind you to advise you. As humor is so individual, what one person finds funny the other person may find highly offensive. Especially for people who have businesses that operate internationally. You could be causing yourself a lot of trouble. I don’t think Russell Brand and Jonathon Ross thought they would be causing themselves or the BBC any harm when they telephoned Andrew Sachs up, but we all know how that ended. And recently Ricky Gervais got in to some similar trouble on Twitter. Under estimating the public’s opinion on what is offensive and what is funny. I suppose somethings are universally funny like a fat person falling over or a cat chasing a dog, but picking something else and parodying it or trying to incorporate it into advertising material or branding I wouldn’t touch it with a barge pole.
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#7 written by David White 1 year ago
Here’s my advice: don’t worry about it, it is not for you to judge – by the time you have perfection the World may have imploded. It maybe that you generate a new form of humour! I look back at some of my older stuff and I am slightly embarrased, but I am not about to take them down as they get traffic, have great comments and thumbs up. It just goes to prove (and demonstrate) that I am as human as my viewer – don’t get too perfect, otherwise you may actually be putting people off. Be wary of comparing your ability with a lifelong tv producer, people do actually forgive when they see the authentic, real you, cringeworthy?, (only to you) maybe, embarrassing, not in the least.
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#8 written by David White 1 year ago
My experience is that people do not update their google adwords account by the hour, most set it up and forget it. When we come along, as it is our key focus, updating the account hourly produces terrific improvements the like of which normally jumps results by 300-400% which is outstanding – and really worth paying for!
The other things definitely should be fixed and we will find them and if given access, and there are only a few, we will fix them, but on the whole, this is not a problem with most clients.
Your time management is key and talking to clients and suppliers is probably where its best spent. Our fee, and more importantly the return on investment, will justify external management probably within a day or a week or two. You should expect quick turnaround. We always look at your account first and let you know what we think we can do in advance, so if you would like to give us access, we will check it out for you. You can go viisit Weboptimiser.com and sign up for a free web assessment.
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#10 written by David White 1 year ago
Hi Frank, Entertainment is not about pointing fun at people, or even singling them out as you have, for some that is offensive. Entertainment is always in the public eye, people watch television to be entertained, the news is at times entertaining.
One of my most popular videos covers a Hungarian Priest reaching out to the younger generation by preaching from a skateboard. Other people are funny, we can simply point them out, in the same way that newscasters do.
Entertainment can also be linked to the seasons, something I have attempted(!) It’s not meant to be laugh out loud funny, but it is meant to help generate some rapport with the viewer. I do not think that I will ever be compared to any of the people you mention, although someone left a comment that I looked a dead ringer for Jack Black once. I thought that was really weird! Some people!
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Thomas Power’s Ecademy is one of the first B2B social platforms! Great Interview!